Creating a Content Marketing Initiative for Your Small Business

Creating a Content Marketing Initiative for Your Small Business
 

Content marketing is all the rage nowadays, and for good reason. Done properly, it can supply large amounts of links, traffic and the resulting authority and rankings that go together with those. However many small businesses find themselves in the unenviable position of having an abundance of great...

Categories: Blogging, General, Website Marketing
Posted on Jul 17, 2014

Think Mobile Doesn’t Matter in Local Marketing? Think Again!

Think Mobile Doesn’t Matter in Local Marketing? Think Again!
 

Years have passed since we began telling our clients that they needed to prepare for the the rise of mobile. These days the question isn’t “Do you have a mobile strategy?”, but “How is mobile doing for you?” More than ever, local business owners have to realize the incr...

Categories: Cell Phone, General, Mobile
Posted on Jul 16, 2014

Computer, Tablet, Smartphone Ecosystems… A Year of Experimentation

Computer, Tablet, Smartphone Ecosystems… A Year of Experimentation
 

This entry has been cross-posted from our technical blog site, NSI Partners TechConnect.  Written by our IT Services Manager, Matthew Frye Going back a year now, I began stretching myself to try out and explore working with and navigating through multiple technology ecosystems, largely based on a c...

Categories: Cloud Computing, Microsoft, Mobile, Productivity, Reviews, Software, Technology
Posted on Jun 28, 2013

Embrace the Opportunity to Define Social Value

Embrace the Opportunity to Define Social Value
 

If your eyes are blurring from reading yet another account of how to measure social media ROI, you’re not alone. Each day on blogs and across social networks the subject is debated and new formulas make the rounds. NSI’s recent newsletter shines a different light on this subject, and enc...

Categories: social media
Posted on Mar 11, 2013

In a New York Minute: Mobile-Device Usage Habits Changing Quickly

In a New York Minute: Mobile-Device Usage Habits Changing Quickly
 

In this month’s NSI Newsletter, I take up the issue of the ever-changing landscape of mobile devices and offer up some of the most recent stats. I’m less interested, however, in the Apple versus Android debate, or the native app versus web app discussion. What intrigues me – and wh...

Categories: General
Posted on Dec 18, 2012

The Next Big Challenge for Social Media?

The Next Big Challenge  for Social Media?
 

Our November newsletter is now up!  This month Matthew Frye looks at the next big development in social media – employing social platforms internally to connect disparate teams or geographically dispersed working groups. Matthew takes us on a tour of several organizations already successfully...

Categories: General
Posted on Nov 21, 2012

Save Time & Money Using Social Media: Get the Buy-In You Need for a Successful Launch

Save Time & Money Using Social Media: Get the Buy-In You Need for a Successful Launch
 

We’ve all heard it: design by committee is an unmitigated disaster. Google the phrase “design by committee” and you’ll get plenty of hits, cartoons, and – courtesy of Wiktionary – the famous quote that “a camel is a horse designed by a committee.” So if design by committee is such a ...

Categories: General
Posted on Aug 6, 2012

View Your Website Through A Customer’s Eyes

View Your Website Through A Customer’s Eyes
 

You can have the most perfectly search engine-optimized website in the world, but what do people see when they get to your site? Sure, you need to optimize your site with keywords and phrases so prospective customers can find you. But once they do, if they don’t find what they’re looking for, th...

Categories: General
Posted on Jul 7, 2012

Are You Sending The Right Social Media Messages?

Are You Sending The Right Social Media Messages?
 

You’re a business owner, and you’ve started using Facebook, Twitter and other social media. You are using social media, aren’t you? As of June 1, 2012, more than 950 million people worldwide were on Facebook, and Twitter had 500 million active users, about 140 million of them in the United Sta...

Categories: General
Posted on Jun 7, 2012

Browsers….IE vs Chrome vs Firefox vs Safari….and we can’t forget Opera!

Browsers….IE vs Chrome vs Firefox vs Safari….and we can’t forget Opera!
 

Image via Wikipedia Browser battles are ongoing regularly these days.  Mozilla is releasing new versions of Firefox with increasing rapidity, and market share has definitely changed, but a comment from one of my co-workers this past week made me ponder why so many are still using Internet Explore...

Categories: Blogging, Cloud Computing, Microsoft, Productivity, Reviews, Software, Technology
Posted on Oct 10, 2011

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