Comments on: SEO “Trickery” or SEO Strategies? Newspapers use SEO techniques to improve headlines http://www.nsiweblog.com/2007/02/seo-trickery-or-seo-strategies-newspapers-use-seo-techniques-to-improve-headlines Marketing & Technology News Thu, 28 Aug 2008 05:57:16 +0000 http://wordpress.org/?v=2.6 By: Lisa http://www.nsiweblog.com/2007/02/seo-trickery-or-seo-strategies-newspapers-use-seo-techniques-to-improve-headlines#comment-841 Lisa Fri, 08 Jun 2007 16:15:57 +0000 http://www.nsiweblog.com/2007/02/seo-trickery-or-seo-strategies-newspapers-use-seo-techniques-to-improve-headlines#comment-841 Thank you for writing in. Yes, I see what you mean about newspapers needing to be more accountable. There's so much room for creativity on a newspaper website, and writing search friendly headlines is one way to help encourage click throughs. It has been interesting to watch the content improvement on even small city newspaper sites, which now often contain video and blog sections, and areas where readers can comment and interact with writers and each other. Newspaper sites have in the last year or so offered a variety of innovative and easy to use features. The New York Times beta My Times section is a very user friendly tool for adding and arranging content, and the Times' podcast section is well done. I look forward to newspaper sites continuing to innovate in the areas of content optimization and delivery; whether it be headlines, audio, or video. Thank you for writing in. Yes, I see what you mean about newspapers needing to be more accountable. There’s so much room for creativity on a newspaper website, and writing search friendly headlines is one way to help encourage click throughs. It has been interesting to watch the content improvement on even small city newspaper sites, which now often contain video and blog sections, and areas where readers can comment and interact with writers and each other.

Newspaper sites have in the last year or so offered a variety of innovative and easy to use features. The New York Times beta My Times section is a very user friendly tool for adding and arranging content, and the Times’ podcast section is well done. I look forward to newspaper sites continuing to innovate in the areas of content optimization and delivery; whether it be headlines, audio, or video.

]]> By: Delta http://www.nsiweblog.com/2007/02/seo-trickery-or-seo-strategies-newspapers-use-seo-techniques-to-improve-headlines#comment-632 Delta Sun, 08 Apr 2007 06:35:26 +0000 http://www.nsiweblog.com/2007/02/seo-trickery-or-seo-strategies-newspapers-use-seo-techniques-to-improve-headlines#comment-632 Interesting post, the only difference is that people can use deceptive titles and keywords not completely related to a page's content, whereas newspapers have accountability. Website can use longtail (i.e. niche) keywords to pull in the traffic, whereas an article's title in a paper would probably have to be a proper description of what the article entails. Not a bad idea, but I think it works more for sites and youtube videos as far as encouraging clicks. Interesting post, the only difference is that people can use deceptive titles and keywords not completely related to a page’s content, whereas newspapers have accountability. Website can use longtail (i.e. niche) keywords to pull in the traffic, whereas an article’s title in a paper would probably have to be a proper description of what the article entails. Not a bad idea, but I think it works more for sites and youtube videos as far as encouraging clicks.

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