Distributing product information, case studies, white papers and latest news via RSS is a great way to stay in touch with site visitors. RSS feeds provide an excellent alternative to email updates which can get derailed by spam filters. All of your content is fair game for RSS feeds, not just blog content (although ensure your blog has its own feed as well). SEO best practices apply to RSS feeds; insert key phrase rich title and description tags for your feeds like you do for your website pages. Here’s a great checklist by Heidi Cohen at Clickz to help you make the most of your RSS feeds: 10 Ways for E-Marketers to Use RSS.

Need some inspiration on how RSS feeds can help you market your products and services? Let’s look at some innovative
examples:

1) Pheedo’s FeedPowered Ad platform: “Pheedo’s FeedPowered™ advertising platform converts your RSS feeds into rich, dynamically updating advertising that engages your audience. Leverage your existing RSS assets to extend your brand, drive traffic, and acquire new feed subscribers.” This service allows you to distribute ads across Pheedo’s publisher network to get your message in front of your target audience.

2) Starplex Cinemas: “Don’t want to clog your inbox? Use our RSS feeds to deliver updates directly to your web browser, Google, MSN, AOL or Yahoo! account.” This cinema is doing an end around spam filters by delivering its showtime updates via RSS.

3) Environmental Health Perspectives: Offers feeds for its latest articles, press releases and research on environmental health information.

So whether you are a .com or a .org these examples are but a few of the ways you can use RSS feeds for marketing your products and services. Keeping a focus on who your customers are and what they want will help you discover more ways to distribute your content through RSS.