People like funny videos. Humor can get your point across in a memorable way and create a lot of buzz for your site. Why tell them when you can show them? Take a look at Choate Hall & Stewart LLP’s innovative Careers section of their site. Instead of relying on the usual boilerplate descriptions about how great it is to work at the firm, Choate Hall & Stewart uses funny video clips to compare their firm with “Megafirm.” These videos are very well done and I’ve already passed the links on to my friends and colleagues.

Consider offering your site visitors interesting and entertaining videos that they can enjoy and share with friends. Maybe you just want to put up some how-to videos on your site. These can vary from specific how-to videos, to the fairly useless, but incredibly funny “How To Fight a Duel.”

According to Marketingexperiments.com’s “Can Viral Video Clips Drive Targeted Traffic?,” video should be a part of your marketing strategy. Here are some tips from Marketing Experiments Journal to help you create videos that will generate buzz:

1. Keep your video clips short, preferably under 5 minutes.

2. Provide interesting, entertaining or provocative video content.

3. Create short videos that are purely entertaining; not necessarily commercial.

4. Create a video series, and test the videos to see which ones perform the best.

5. Optimize video clips for placement on social networking sites. Ensure tags and bookmarking links are enabled to help people share and save videos.