So you’ve launched a new website, or maybe you are looking at your current site and are wondering how you can improve it. There is a very inexpensive way to upgrade your website and increase conversions. Learn how to write compelling calls to action. Here is a very good list of example calls to action that you can study to get an idea of how to write persuasive statements. People do like to be directed on “what to do next.” They also are willing to exchange their contact information for something of value. The something of value does not have to be a physical product. You can offer your knowledge on a subject in exchange for a visitor’s email address.

You could write a few short articles or even a detailed white paper or two to offer to site visitors. Use persuasive calls to action to elicit a response and make a clear, valuable offer. For example, if you sell furniture polish, you could write this call to action: “Get free tips on how to remove scratches from wood furniture.” You can link this call to action to a contact form, letting the visitor know that their email address will not be sold or spammed, and that you will send their list of tips immediately. Give the user a chance to opt in for more marketing messages, such as email newsletters or special offers.

It all starts with making an offer. If you direct site visitors to what you want them to do (make a purchase, download a demo, request a free trial) you will be on your way to improving your conversion rate.