The NYT reports on a creative airline passenger, David Ollila, who realized that after four hours on the ground in an airliner with no A/C, his wait was far from over. His personal solution: get tossed off the plane by the cops!

He accomplished this in short order, by pulling out a mini-video camera and conducting a video interview of the pilot, who soon called airport security to have Mr. Ollila removed from the plane.

Marketing angle: the security folks determined Ollila was no threat, but were fascinated by his tiny camera, made by Ollila’s company, V.I.O., Inc., as “wearable video technology.” He not only got off the plane quickly, but got to demo his product free to very interested representatives of the security industry. Plus, free publicity via the article (with links to his company and product sites!) in the U.S. Newspaper of Record. (Oh, and this blog, too.)

If anyone sees his video show up on YouTube, please let me know — that would add a further social-media/Web 2.0 angle.